CUSTOM
AUDIENCES

Finding the Right Audience

Successful data driven marketing starts with a solid prospect list. DataIQ can unlock insights from your data to help build a look-a-like list or audience that is more likely to convert.

Step 1

Unlock insights within your existing database to identify the profile of your ideal customer.

Step 2

Find look-a-like prospects to target. (Internally or Externally)

Step 3

Screen and pre-qualify the prospect list or audience to ensure maximum ROI.

Step 4

Serve offers across channel(s) & measure. (Offline or Online)

Custom Digital Audiences

DataIQ provides custom prospect audiences that are more likely to convert based on 1st party insights and precision targeting. Audiences can be delivered to most popular social & display channels or platforms.

B2C Audiences

Select from our extensive taxonomy of 50+ audience segments or have us create a custom look-a-like audience for your campaign.

B2B Audiences

If you need to reach businesses by sector, size or location with your campaign or even target decision makers, directors or shareholders we can help you target your online B2B campaign to ensure your message hits its target.

Direct Marketing Lists

DataIQ provides quality Direct Mailing & Telemarketing lists but can also deliver insights to help you get the best results from your customer acquisition campaigns.

Privacy First – DataIQ only supplies data that is privacy complaint. All prospect data is washed against the Do Not Mail & Do Not Call register.

Consumer Lists

Specialist Lists Available
1m+ mobile numbers
800k+ Mailable Addresses
Target with 50+ demographic and other targeting filters.

Business Lists

150k+ Businesses
200k+ Business Contacts
100k+ mobile numbers
Target based on Industry sector, business size, role type, location and more.

Credit Pre-Screening

In partnership with Equifax, we have the unique ability to screen audiences and lists to remove people that do not meet your lending criteria based on Credit Score or other filters.

Benefits

Improve Lead Quality

Improve your real conversion rate i.e. approved loans.

Responsible Lending

Reduce the number credit offers served to vulnerable people.

Operational Efficiency

Reduce the volume of low-grade applications that lending teams need to process.

GeoTargeting

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Maximise return on Media Spend in Search

DataIQ uses hot spot analysis to ID areas with High Density of good prospects so a custom geo targeting plan can be created for your Search campaign.

Targeting can be based on a combination of demographic, property or other data and insights. Alternatively, we can help Block areas with low density of your target audience to help improve campaign efficiency.

Award Winning GeoTargeting Campaign

How OMD & Equifax implemented a GeoTargeting strategy for Kiwibank to reduce decline rates for Credit Cards.

Kiwibank, OMD NZ & Equifax Won – 2x 2022 APAC DRUM Awards for Best in Search & Best Use of Data, 2023 APAC FOMA Gold Award for Best use of Data, 2023 Silver Beacon Award for Best Search Campaign for this campaign, Spatial Analysis by Darron Jermy – Founder DataIQ.