DATA
PRODUCTS
HELIX Personas
Helix Personas is a powerful psychographic consumer segmentation that combines, attitudinal and behavioural data to classify the New Zealand population into 51 unique Personas, grouped into 6 Communities geo-projected down to SA1 level.
Helix Personas unlocks who your customers and potential customers really are beyond demographics to highlight what drives their behaviour and choices.
Once you discover who your best customers are based on Helix Personas, we can provide insights on where to find more potential customers, how to talk to them and how to reach them across all media channels.
GeoRisk
Powered by Equifax
Understand risk at neighbourhood level. GeoRisk can be used to help avoid marketing to customers or prospects more likely to default so you can manage lead quality.
Benefits
- Responsible Lending – Reduce credit offers served to people that may be in hardship.
- Operational Efficiency – Reduce the volume of low-grade applications that lending teams need to process.
- Can be licensed for in-house use.
Credit Intent Scores
Powered by Equifax
Provide insights about where demand for key products is greatest to help target your marketing including cross-sell and up-sell campaigns.
These scores can be used standalone or to help enhance your own models and scores. Scores are available for:
- Credit Cards
- Personal Loans
- Home Loans
- Can be licensed for in-house use.
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