DATA
SERVICES

Data Services

Your customer data is your most important asset yet often its neglected. Data Quality issues can lead to poor customer experiences, increased operational costs and lost revenue. We can help you get your data sorted and more current, complete and correct to keep your business and marketing campaigns running smoothly.

Data Audits

Get a snapshot of the general health of your customer database in terms of how complete, current and correct it is and what can be improved.

Data Hygiene

DataIQ can help clean and standardise your data including address verification to ensure compliance with NZ Post standards.

Geocoding

Putting data on a map can enable to support better strategic and operational decisions. If you don’t have a physical address DataIQ may be able to match on other datapoints such as email or phone number to map and enrich your data.

Find Lost Customers

Data can be matched against NZ Post’s Change of Address database to identify customers that have moved and, in some cases, provide more up to date details.

Phone & Email Data Verification

Your phone numbers and/or emails can be pinged to verify connection status. Inactive records can be removed from your campaign, so you don’t waste money mailing erroneous addresses or calling disconnected numbers.

Data Enrichment

Your customer data can be enriched with a wide range of datapoints from appending phone numbers to, overlaying demographic information so you can segment and target your customers. Ask our team for a full list of B2C or B2B data attributes available.

DATA SERVICES